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2007, (21) 485+548

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Research of Music Industry
Research of Music Industry

李尔洁;

摘要(Abstract):

Nowadays companies tend to globalization.Hence, it is essential for the strategic planners to know some techniques for analyzing competitors within an industry. In this paper, light will be put on music industry through the analysis of international business models (PEST), moreover, five forces of Michael Porter's competitive strategy will be drawn on to further the analysis of global environment

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作者(Author): 李尔洁;

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