C2C电子商务中信用评价对商品价格的影响研究
张驰;周扬;
摘要(Abstract)：
通过从淘宝网上收集的数码相机的销售数据,检验了卖家信用对最后成交价格的影响。结果显示,即好评数对成交价格有负面影响,而差评数对成交价格没有显著影响。即卖家得到的好评越多,其成交价格反而越低;卖家得到的差评无论多还是少,对成交价格都没有显著影响。
关键词(KeyWords)： C2C电子商务;信用评价;回归分析
基金项目(Foundation):
作者(Author): 张驰;周扬;
Email:
DOI:
参考文献(References)：
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