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2012, (17) 226-228

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Application of Puns in English Advertisement
Application of Puns in English Advertisement

欧阳清静;

摘要(Abstract):

Nowadays,advertisement has become a key tool in business.English advertisement,with various kinds of figures of speech used in it,has shown its distinctive fascination.In particular,with the application of puns which are concise,humorous,and witty,it has highlighted the characteristics of products.

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作者(Author): 欧阳清静;

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